At Accerion Partners, we have developed a proprietary process that transforms your structured strategic planning activities. The Market Highly Achievable Goal approach, or MHAG, ensures that you can effectively capture profit share vs. just market share. MHAG helps you focus on the “ Ideal Clients,” who can generate both the required gross revenue growth, and also generate higher than average profit margins.
When a company fails to scale, one of the first things many leaders do is increase their investment in sales and marketing. After many months of increased investment, the wished-for growth never materializes. They restructure the sales and marketing organization, try a new execution / sales method, and start the vicious cycle of restructure, re-staff, and reinvest in new marketing initiatives. All of which fails to yield the desired results.
Old habits and internal optimism are the enemy in this case. Leaders continue to chase a market without making the structural changes needed to be successful. Executing plans based on old growth goals, defined by past successes and an inward-focused view of the company’s product or service is the road to struggle and frustration.
We can help you get off this restructuring sales and marketing treadmill!
Accerion Partner’s MHAG methodology enables you to design a strategy that creates the best combination of your product differentiators and a real view of your market capacity. You’ll be able to move from “We hope this will happen” to “We know we can make it happen.”
Once you have confirmed market capacity, and validated your MHAG, our structured process next allows your leadership team to create a factory approach to sales. You can proactively make the changes needed to ensure your organization has the disciplined execution habits required to efficiently achieve your sales goals.
To learn more how the MHAG process can accelerate your growth, contact us at info@accerionpartners.com
